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Marketing research : meaning, measurement, and method : a text with cases /

Tull, Donald S.

Marketing research : meaning, measurement, and method : a text with cases / Donald S. Tull, Del I. Hawkins. - New York : Macmillan, c1976. - xv, 736 p. : ill.

ISBN: 0024217409

LCCN: 93034246

Subjects--Topical Terms:
Marketing research

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