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Infotrends : the competitive use of information / Jessica Keyes.

By: Material type: TextTextPublication details: New York : McGraw-Hill, c1993.Description: xiv, 221 p. : illISBN:
  • 0070344647 (alk. paper) :
Subject(s):
Contents:
Techno-strategizing the corporation -- Infotrend #1 : using technology to prosper in a down market -- Infotrend #2 : downsizing (or running lean, mean, and fast) -- Infotrend #3 : from flying solo to partnering -- Infotrend #4 : integration--the buzzword of the 1990s -- Infotrend #5 : outsourcing (the inside story) -- Infotrend #6 : info-marketing using information technology to gather intelligence -- Infotrend #7 : turning data into knowledge -- Infotrend #8 : the distinctive edge -- Infotrend #9 : ushering in the age of techno-business or IT as a profit-center -- Conclusion: The technological advantage -- Appendix A: Planning tools -- Appendix B: The big ten in systems integration -- Appendix C: Info-marketing resources/contacts -- Appendix D: AI intelligence resources.
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Techno-strategizing the corporation -- Infotrend #1 : using technology to prosper in a down market -- Infotrend #2 : downsizing (or running lean, mean, and fast) -- Infotrend #3 : from flying solo to partnering -- Infotrend #4 : integration--the buzzword of the 1990s -- Infotrend #5 : outsourcing (the inside story) -- Infotrend #6 : info-marketing using information technology to gather intelligence -- Infotrend #7 : turning data into knowledge -- Infotrend #8 : the distinctive edge -- Infotrend #9 : ushering in the age of techno-business or IT as a profit-center -- Conclusion: The technological advantage -- Appendix A: Planning tools -- Appendix B: The big ten in systems integration -- Appendix C: Info-marketing resources/contacts -- Appendix D: AI intelligence resources.

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