Details for: Promotional strategy : managing the marketing communications process /

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Material type: Text

TextSeries: The Irwin series in marketingPublication details: Homewood, IL : Irwin, c1991.Edition: 7th edDescription: xxv, 753 p., [12] p. of plates : ill. (some col.)ISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Matheson Library	658.82 E57 (Browse shelf(Opens below))	127		093393
Books	Matheson Library	658.82 E57 (Browse shelf(Opens below))	127		093386

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Previous	658.818 R348p Practical techniques of sales forecasting /	658.818 R348p Practical techniques of sales forecasting /	658.82 D226 The Dartnell Sales promotion handbook /	658.82 E57 Promotional strategy : managing the marketing communications process /	658.82 E57 Promotional strategy : managing the marketing communications process /	658.82 G776c Creating customers /	658.82 L952s Sales promotion and modern merchandising	Next

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