Promotional strategy : (Record no. 75521)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00755nam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00048216 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PWmBRO |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240602103423.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 940620s1991 iluaf b 00110 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256082049 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Engel, James F. |
| 245 10 - TITLE STATEMENT | |
| Title | Promotional strategy : |
| Remainder of title | managing the marketing communications process / |
| Statement of responsibility, etc. | James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Homewood, IL : |
| Name of publisher, distributor, etc. | Irwin, |
| Date of publication, distribution, etc. | c1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 753 p., [12] p. of plates : |
| Other physical details | ill. (some col.) |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Irwin series in marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Warshaw, Martin R. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kinnear, Thomas C., |
| Dates associated with a name | 1943- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 02.06.2024 | 658.82 E57 | 093393 | 04.03.2019 | 04.03.2019 | ||||||
| Matheson Library | Matheson Library | 02.06.2024 | 658.82 E57 | 093386 | 04.03.2019 | 04.03.2019 |