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Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland.

By:

Sutherland, Max

Material type: Text

Text

TextSeries: The Allen & Unwin business and management seriesPublication details: St. Leonards, NSW : Allen & Unwin, 1993.Description: xvii, 246 p. : illISBN:

1863733582

Subject(s):

DDC classification:

659.1/01/9 20

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Matheson Library	659.101 S966 (Browse shelf(Opens below))	127		119183

Includes bibliographical references (p. 229-235) and index.

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