Advertising and the mind of the consumer : what works, what doesn't, and why /
Sutherland, Max.
Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland. - St. Leonards, NSW : Allen & Unwin, 1993. - xvii, 246 p. : ill. - The Allen & Unwin business and management series. .
Includes bibliographical references (p. 229-235) and index.
1863733582
93196736
Consumer behavior.
Advertising--Psychological aspects.
659.1/01/9
Advertising and the mind of the consumer : what works, what doesn't, and why / Max Sutherland. - St. Leonards, NSW : Allen & Unwin, 1993. - xvii, 246 p. : ill. - The Allen & Unwin business and management series. .
Includes bibliographical references (p. 229-235) and index.
1863733582
93196736
Consumer behavior.
Advertising--Psychological aspects.
659.1/01/9