Applications of the sciences in marketing management / Edited by Frank M. Bass, Charles W. King, Edgar A. Pessemier.
Material type: TextPublication details: New York : Wiley, 1968.Description: xiv, 456 p. : illSubject(s):Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Books | Matheson Library Main Collection | Main Collection | 658.8 A652 (Browse shelf(Opens below)) | 127 | 108565 |
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"[Papers] presented ... at a symposium held at the Herman C, Krannert Graduate School of Industrial Administration, Purdue University, in July 1966."
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