Matheson Library
Empowering Knowledge, Inspiring Discovery

Applications of the sciences in marketing management / (Record no. 66545)

MARC details
000 -LEADER
fixed length control field 00868nam a22002171 4500
001 - CONTROL NUMBER
control field 00459100
003 - CONTROL NUMBER IDENTIFIER
control field PWmBRO
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240602102857.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 950520s1968 nyua b 10000 eng
245 00 - TITLE STATEMENT
Title Applications of the sciences in marketing management /
Statement of responsibility, etc. Edited by Frank M. Bass, Charles W. King, Edgar A. Pessemier.
260 0# - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. 1968.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 456 p. :
Other physical details ill.
500 ## - GENERAL NOTE
General note "[Papers] presented ... at a symposium held at the Herman C, Krannert Graduate School of Industrial Administration, Purdue University, in July 1966."
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
-- Mathematical models.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
General subdivision Mathematical models.
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Bass, Frank Myron.
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name King, Charles W..
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Pessemier, Edgar A..
710 20 - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Krannert Graduate School of Industrial Administration.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Main Collection Matheson Library Matheson Library Main Collection 02.06.2024   658.8 A652 108565 27.03.2018 27.03.2018 Books