How bad are your marketing communications / by Gordon Wills.
Material type:
Computer filePublication details: Bradford, England : MCB Books.Description: 32 pSubject(s):
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Vertical File
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Matheson Library Vertical File | Vertical Files | 658.8 W741 (Browse shelf(Opens below)) | 127 | 106553 |
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| 658.8 E52 Organization for marketing / | 658.8 E52 Organization for marketing / | 658.8 E52 Organization for marketing / | 658.8 W741 How bad are your marketing communications / | 658.809634772 H192m Marketing recommendations for the Hawaii banana industry / | 658.80967 A938m Marketing for small business. Part 2 - Manufacturers. | 658.809720 M345 Marketing / |
The monograph is empirically based on the Cranfield Programme's findings from 1972-1976.
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