How bad are your marketing communications / (Record no. 65313)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00606amu a2200193a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00158984 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PWmBRO |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240602102814.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 980130n enkxx eng n |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wills, Gordon. |
| 245 10 - TITLE STATEMENT | |
| Title | How bad are your marketing communications / |
| Statement of responsibility, etc. | by Gordon Wills. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Bradford, England : |
| Name of publisher, distributor, etc. | MCB Books. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 32 p. |
| 500 ## - GENERAL NOTE | |
| General note | The monograph is empirically based on the Cranfield Programme's findings from 1972-1976. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business communication. |
| 740 20 - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE | |
| Uncontrolled related/analytical title | Marketing communication. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Vertical Files | Matheson Library | Matheson Library | Vertical File | 02.06.2024 | 658.8 W741 | 106553 | 27.03.2018 | 27.03.2018 | Vertical File |