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Marketing research : an applied orientation / Naresh K. Malhotra.
Material type:
TextPublication details: Englewood Cliffs, N.J. : Prentice Hall, 1993.Description: xxxv, 857 p. : illISBN: - 0135553504
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Matheson Library | 658.83 M249 (Browse shelf(Opens below)) | 127 | 092453 |
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| 658.83 L523m Market research and analysis | 658.83 L941 Marketing research / | 658.83 M173 The market research toolbox : a concise guide for beginners / | 658.83 M249 Marketing research : an applied orientation / | 658.83 M345 Marketing research / | 658.83 P485m Marketing research | 658.83 R432 Researching the local community and market |
Includes bibliographical references and index.
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