Marketing research : an applied orientation /
Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra. - Englewood Cliffs, N.J. : Prentice Hall, 1993. - xxxv, 857 p. : ill.
Includes bibliographical references and index.
0135553504
Marketing research
Marketing research--Methodology.
Marketing research : an applied orientation / Naresh K. Malhotra. - Englewood Cliffs, N.J. : Prentice Hall, 1993. - xxxv, 857 p. : ill.
Includes bibliographical references and index.
0135553504
Marketing research
Marketing research--Methodology.