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Beacham's marketing reference / edited by Walton Beacham, Richard T. Hise, Hale N. Tongren.
Material type:
TextPublication details: Washington, D.C. : Research Pub., c1986.Description: 2 v. (x, 1045 p.)ISBN: - 0933833032 (set) :
- 0933833040 (v. 1)
- 0933833059 (v. 2)
Contents:
v. 1. Account executive-market segmentation -- v. 2. Marketing audit-wholesaling.
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Matheson Library Main Collection | Main Collection | 658.8 B365 (Browse shelf(Opens below)) | Available | 066322 | ||
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Matheson Library Main Collection | Main Collection | 658.8 B365 (Browse shelf(Opens below)) | Available | 066323 | ||
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Matheson Library Main Collection | Main Collection | 658.8 B365 (Browse shelf(Opens below)) | Available | 066324 | ||
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Matheson Library Main Collection | Main Collection | 658.8 B365 (Browse shelf(Opens below)) | Available | 066325 |
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| 658.8 B365 Beacham's marketing reference / | 658.8 B365 Beacham's marketing reference / | 658.8 B365 Beacham's marketing reference / | 658.8 B365 Beacham's marketing reference / | 658.8 B435 Marketing : concepts and strategy / | 658.8 B527c Cases in marketing management | 658.8 B632c Cases in marketing management and strategy |
v. 1. Account executive-market segmentation -- v. 2. Marketing audit-wholesaling.
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