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Big business blunders : mistakes in multinational marketing / David A. Ricks.
Material type:
TextSeries: Irwin series in marketingPublication details: Homewood, Ill. : Dow Jones-Irwin, 1983.Description: x, 158 p. : illISBN: - 0256028508 (pbk.)
- 658.8/48�19
- HF1009.5 .R49 1983
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Matheson Library Main Collection | Main Collection | 658.848 R539b (Browse shelf(Opens below)) | Available | 059649 |
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| 658.848 N817p Practical export management | 658.848 P618e Export strategy markets and competition | 658.848 R185c Changes in the export patterns of Asian and Pacific developing countries: an empirical overview / | 658.848 R539b Big business blunders : mistakes in multinational marketing / | 658.848091724 K23m Marketing in the third world / | 658.8480941 E96 Exporting to the UK : a basic guide for the developing country exporter / | 658.8480973 C359m Marketing : an international perspective / |
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