Big business blunders : mistakes in multinational marketing /
Ricks, David A.
Big business blunders : mistakes in multinational marketing / David A. Ricks. - Homewood, Ill. : Dow Jones-Irwin, 1983. - x, 158 p. : ill. - Irwin series in marketing .
0256028508 (pbk.)
Export marketing.
International business enterprises.
HF1009.5 / .R49 1983
658.8/48�19
Big business blunders : mistakes in multinational marketing / David A. Ricks. - Homewood, Ill. : Dow Jones-Irwin, 1983. - x, 158 p. : ill. - Irwin series in marketing .
0256028508 (pbk.)
Export marketing.
International business enterprises.
HF1009.5 / .R49 1983
658.8/48�19