Marketing contemporary dimensions [edited by] Robert A. Robicheaux, William M. Pride, O. C. Ferrell
Material type:
TextPublication details: Boston Houghton Mifflin c1977Description: xvi, 427 p. ill. 24 cmSubject(s): DDC classification: - 658.8
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Matheson Library Main Collection | Main Collection | 658.8 M345 (Browse shelf(Opens below)) | Available | 019231 |
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| 658.8 M123 Basic marketing : a managerial approach / | 658.8 M129 Marketing : concepts and strategies / | 658.8 M135h Handbook of marketing planning | 658.8 M345 Marketing contemporary dimensions | 658.8 M345 Marketing management and administrative action / | 658.8 M345 Marketing : change and exchange / | 658.8 M345 Marketing handbook / |
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