Matheson Library
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Global marketing management / (Record no. 920)

MARC details
000 -LEADER
fixed length control field 00645nam a2200205 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240602094643.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030409s19uu xx 00 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8178085860
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keegan, Warren J.
245 #0 - TITLE STATEMENT
Title Global marketing management /
Statement of responsibility, etc. Warren J. Keegan.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Delhi :
Name of publisher, distributor, etc. Pearson Education (Singapore),
Date of publication, distribution, etc. c2002.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 617 p.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The Pearson Education international series in marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
General subdivision Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element International business enterprises.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element International trade.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Special Reserve Matheson Library Matheson Library Special Reserve - 2 Hours Use items 09.04.2003   SR 658.848 K26 146817 08.05.2017 08.05.2017 2 Hour Special Reserve