Global marketing management /
Keegan, Warren J.
Global marketing management / Warren J. Keegan. - 7th ed. - Delhi : Pearson Education (Singapore), c2002. - xxv, 617 p. - The Pearson Education international series in marketing .
8178085860
Marketing--Management.
Export marketing--Management.
International business enterprises.
International trade.
Global marketing management / Warren J. Keegan. - 7th ed. - Delhi : Pearson Education (Singapore), c2002. - xxv, 617 p. - The Pearson Education international series in marketing .
8178085860
Marketing--Management.
Export marketing--Management.
International business enterprises.
International trade.