Fundamentals of marketing / (Record no. 893)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00689nam a2200229 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PUMLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240602094642.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050520s19uu xx 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0074701177 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Modifying agency | PUMLC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition information | 22 |
| Classification number | 658.8 |
| Item number | S792 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stanton, William J. |
| 9 (RLIN) | 3771 |
| 245 10 - TITLE STATEMENT | |
| Title | Fundamentals of marketing / |
| Statement of responsibility, etc. | William J. Stanton, Kenneth E. Miller, Roger A. Layton. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd Australian ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Sydney : |
| Name of publisher, distributor, etc. | McGraw-Hill Book, |
| Date of publication, distribution, etc. | [c1994]. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 771 p. : |
| Dimensions | ill. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 601 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Case studies. |
| 9 (RLIN) | 3772 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Miller, Kenneth E. |
| 9 (RLIN) | 3773 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Layton, Roger A. |
| 9 (RLIN) | 3774 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Special Reserve | Matheson Library | Matheson Library | Special Reserve - 2 Hours Use items | 24.06.2019 | QUT | SR 658.8 S792 | 148571 | 08.05.2017 | 08.05.2017 | 2 Hour Special Reserve | |||||
| Dewey Decimal Classification | Special Reserve | Matheson Library | Matheson Library | Special Reserve - 2 Hours Use items | 24.06.2019 | QUT | SR 658.8 S792 | 148572 | 08.05.2017 | 08.05.2017 | 2 Hour Special Reserve |