Fundamentals of marketing /
Stanton, William J.
Fundamentals of marketing / William J. Stanton, Kenneth E. Miller, Roger A. Layton. - 3rd Australian ed. - Sydney : McGraw-Hill Book, [c1994]. - xi, 771 p. : ill.
0074701177 (pbk.)
Marketing.
Marketing--Case studies.
658.8 / S792
Fundamentals of marketing / William J. Stanton, Kenneth E. Miller, Roger A. Layton. - 3rd Australian ed. - Sydney : McGraw-Hill Book, [c1994]. - xi, 771 p. : ill.
0074701177 (pbk.)
Marketing.
Marketing--Case studies.
658.8 / S792