Dictionary of marketing and communication (Record no. 7141)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00844nam a2200229 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00519111 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PWmBRO |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240602095229.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 850828s1973 uk c0001 engbt |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | R |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | 658.8003/J47d |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jefkins, Frank William. |
| 245 10 - TITLE STATEMENT | |
| Title | Dictionary of marketing and communication |
| Remainder of title | including advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing, radio and television and the social sciences |
| Statement of responsibility, etc. | Frank Jefkins |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Aylesbury |
| Name of publisher, distributor, etc. | Intertext |
| Date of publication, distribution, etc. | 1973 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | 121p. |
| 595 00 - | |
| -- | 0700202188 |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Dictionaries |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Dictionaries |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication |
| General subdivision | Dictionaries |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| 994 ## - | |
| -- | 001006500 85240 0001 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference Collection | Matheson Library | Matheson Library | Reference | 02.06.2024 | R 658.8003 J47d | 006500 | 23.03.2018 | 23.03.2018 | Books |