Dictionary of marketing and communication including advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing, radio and television and the social sciences
Jefkins, Frank William.
Dictionary of marketing and communication including advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing, radio and television and the social sciences Frank Jefkins - Aylesbury Intertext 1973 - 121p.
Marketing--Dictionaries
Advertising--Dictionaries
Communication--Dictionaries
Dictionary of marketing and communication including advertising, market research and public relations, with a selection of terms and references from distribution, printing, photography, publishing, radio and television and the social sciences Frank Jefkins - Aylesbury Intertext 1973 - 121p.
Marketing--Dictionaries
Advertising--Dictionaries
Communication--Dictionaries