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Basic marketing management / (Record no. 59855)

MARC details
000 -LEADER
fixed length control field 00613nam a2200193 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240602102455.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170602s19uu xx 00 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471353922
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Dalrymple, Douglas J.
245 10 - TITLE STATEMENT
Title Basic marketing management /
Statement of responsibility, etc. Douglas J. Darymple, Leonard J. Parsons.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 0# - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. John Wiley,
Date of publication, distribution, etc. 2000.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 341 p. :
Other physical details ill. ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Parsons, Leonard J.
856 4# - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://www.wiley.com/college">http://www.wiley.com/college</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha issues (borrowed), all copies 5
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Total checkouts Total renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        Main Collection Matheson Library Matheson Library Main Collection 02.06.2024 Reuben M. Daniel 5 1 658.8 D151 085385 14.10.2019 12.09.2019 24.03.2018 Books