Basic marketing management /
Dalrymple, Douglas J.
Basic marketing management / Douglas J. Darymple, Leonard J. Parsons. - 2nd ed. - New York : John Wiley, 2000. - xiii, 341 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0471353922
Marketing--Management.
Basic marketing management / Douglas J. Darymple, Leonard J. Parsons. - 2nd ed. - New York : John Wiley, 2000. - xiii, 341 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0471353922
Marketing--Management.