Matheson Library
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Qualitative market research : (Record no. 51198)

MARC details
000 -LEADER
fixed length control field 00655nam a2200217u 4500
001 - CONTROL NUMBER
control field 00864439
003 - CONTROL NUMBER IDENTIFIER
control field PWmBRO
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240602101951.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 871005s1988 enka b 00110 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 66061769
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 056605115X
090 0# - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) 658.83/G665q
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Gordon, Wendy,
Dates associated with a name 1943-
245 10 - TITLE STATEMENT
Title Qualitative market research :
Remainder of title a practitioner's and buyer's guide /
Statement of responsibility, etc. Wendy Gordon and Roy Langmaid ; with illustrations by Christopher Mills.
260 0# - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Aldershot :
Name of publisher, distributor, etc. Gower,
Date of publication, distribution, etc. c1988.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 262 p. :
Other physical details ill.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Langmaid, Roy,
Dates associated with a name 1946-
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
994 01 -
-- 072751
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Main Collection Matheson Library Matheson Library Main Collection 02.06.2024   658.83 G665q 072751 24.03.2018 24.03.2018 Books