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Qualitative market research : a practitioner's and buyer's guide /

Gordon, Wendy, 1943-

Qualitative market research : a practitioner's and buyer's guide / Wendy Gordon and Roy Langmaid ; with illustrations by Christopher Mills. - Aldershot : Gower, c1988. - xiii, 262 p. : ill.

ISBN: 056605115X

LCCN: 66061769

Subjects--Topical Terms:
Marketing research

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