Matheson Library
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Fundamentals of modern marketing / (Record no. 38298)

MARC details
000 -LEADER
fixed length control field 00766nam a2200265u 4500
001 - CONTROL NUMBER
control field 00704342
003 - CONTROL NUMBER IDENTIFIER
control field PWmBRO
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240602101207.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 840713s1985 njua b 00110 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0133414396
039 0# - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 2
Level of effort used to assign nonsubject heading access points 3
Level of effort used to assign subject headings 3
Level of effort used to assign classification 3
Number of fixed field character positions coded 3
050 0# - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .C793 1985
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8�19
090 0# - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) 658.8/C972f/1985
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Cundiff, Edward W.
245 10 - TITLE STATEMENT
Title Fundamentals of modern marketing /
Statement of responsibility, etc. Edward W. Cundiff, Richard R. Still, Norman A.P. Govoni.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 0# - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Englewood Cliffs, N.J. :
Name of publisher, distributor, etc. Prentice-Hall,
Date of publication, distribution, etc. c1985.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 482 p. :
Other physical details ill. ;
Dimensions 25 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Govoni, Norman A. P.
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Still, Richard Ralph,
Dates associated with a name 1921-
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
994 01 -
-- T1001 054 858
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from
        Matheson Library Matheson Library   02.06.2024   658.8 C972f 1985 054858 24.03.2018 24.03.2018