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Fundamentals of modern marketing /

Cundiff, Edward W.

Fundamentals of modern marketing / Edward W. Cundiff, Richard R. Still, Norman A.P. Govoni. - 4th ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1985. - xi, 482 p. : ill. ; 25 cm.

ISBN: 0133414396

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .C793 1985

Dewey Class. No.: 658.8�19

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