Strategic program planning for effective public relations campaigns /
Wilson, Laurie J.
Strategic program planning for effective public relations campaigns / Laurie J. Wilson. - 3rd ed. - Dubuque, Iowa : Kendall/Hunt, c2000. - vii, 167 p. ; 28 cm.
Includes index.
0787266256
Public relations.
Strategic planning.
Corporations--Public relations.
Business planning.
Planning.
659.2 / W749
Strategic program planning for effective public relations campaigns / Laurie J. Wilson. - 3rd ed. - Dubuque, Iowa : Kendall/Hunt, c2000. - vii, 167 p. ; 28 cm.
Includes index.
0787266256
Public relations.
Strategic planning.
Corporations--Public relations.
Business planning.
Planning.
659.2 / W749