Know your customer : new approaches to customer value and satisfaction /
Woodruff, Robert B.
Know your customer : new approaches to customer value and satisfaction / Bob Woodruff, Sarah Gardial. - Cambridge, Mass. : Blackwell Business, 1996. - xvii, 338 p.
1557865531
Consumers' preferences.
Marketing--Management.
Consumer satisfaction.
Quality of products.
Know your customer : new approaches to customer value and satisfaction / Bob Woodruff, Sarah Gardial. - Cambridge, Mass. : Blackwell Business, 1996. - xvii, 338 p.
1557865531
Consumers' preferences.
Marketing--Management.
Consumer satisfaction.
Quality of products.