Marketing management : analysis, planning, and control /
Kotler, Philip.
Marketing management : analysis, planning, and control / Philip Kotler. - 5th ed. - Englewood Cliffs, N.J : Prentice-Hall, c1984. - xxi, 792 p. : ill. ; 23 cm. - The Prentice-Hall series in marketing .
0135579279.
Marketing--Management.
Marketing management : analysis, planning, and control / Philip Kotler. - 5th ed. - Englewood Cliffs, N.J : Prentice-Hall, c1984. - xxi, 792 p. : ill. ; 23 cm. - The Prentice-Hall series in marketing .
0135579279.
Marketing--Management.