A Collection of cases in marketing management /
A Collection of cases in marketing management /
[edited by] H. Robert Dodge, William G. Zikmund.
- 2nd ed.
- St. Paul : West Pub. Co., c1987.
- xix, 344 p.
0314853138 (pbk.)
Marketing--Management--Case studies.--United States
HF5415.13 / .C64 1987
658.8/00973�19
0314853138 (pbk.)
Marketing--Management--Case studies.--United States
HF5415.13 / .C64 1987
658.8/00973�19