Principles of marketing /
Kotler, Philip.
Principles of marketing / Philip Kotler. - 2nd ed. - Englewood Cliffs, NJ : Prentice-Hall, c1983. - xxiv, 676 p. : ill. ; 24 cm. - Prentice-Hall series in marketing .
0137016239
Marketing.
Marketing--Management.
Principles of marketing / Philip Kotler. - 2nd ed. - Englewood Cliffs, NJ : Prentice-Hall, c1983. - xxiv, 676 p. : ill. ; 24 cm. - Prentice-Hall series in marketing .
0137016239
Marketing.
Marketing--Management.