Matheson Library
Empowering Knowledge, Inspiring Discovery
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Marketing research : methodological foundations / Dawn Iacobucci, Gilbert A. Churchill, Jr.

By: Contributor(s): Material type: TextTextPublication details: Australia : South-Western Cengage Learning, 2010.Edition: 10th edDescription: xx, 604 p. : col. ill. ; 26 cmISBN:
  • 9781439081013
Subject(s): DDC classification:
  • 22 658.83 I11
Online resources:
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Item type Current library Collection Call number Status Date due Barcode
2 Hour Special Reserve 2 Hour Special Reserve Matheson Library Special Reserve - 2 Hours Use items Special Reserve SR 658.83 I11 (Browse shelf(Opens below)) Available 157226
2 Hour Special Reserve 2 Hour Special Reserve Matheson Library Special Reserve - 2 Hours Use items Special Reserve SR 658.83 I11 (Browse shelf(Opens below)) Available 157227

Includes bibliographical references & indexes.

Recommended text: BA 332 (Business Studies).

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