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Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

By:

Engel, James F

Contributor(s):

Material type: Text

Text

TextSeries: The Irwin series in marketingPublication details: Homewood, IL : Irwin, c1991.Edition: 7th edDescription: xxv, 753 p., [12] p. of plates : ill. (some col.)ISBN:

0256082049

Subject(s):

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Holdings ( 2 )
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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Matheson Library	658.82 E57 (Browse shelf(Opens below))	127		093393
Books	Matheson Library	658.82 E57 (Browse shelf(Opens below))	127		093386

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