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Empowering Knowledge, Inspiring Discovery
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Consumer behavior : building marketing strategy / Delbert I. Hawkins, David L. Mothersbaugh, Roger J. Best.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill/Irwin, c2007.Edition: 10th edDescription: xxiv, 790 p. : col. ill. , ; 27 cm. 1 CD-ROM (4 3/4 in.)ISBN:
  • 0073101370 (book : alk. paper)
  • 0073261548 (book & CD-ROM)
  • 9780073101378
Subject(s): DDC classification:
  • 22 658.83420973 H393
LOC classification:
  • HF5415.33.U6  H38 2007
Online resources:
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Matheson Library Main Collection Main Collection 658.83420973 H393 (Browse shelf(Opens below)) Available 160772
Books Books Matheson Library Main Collection Main Collection 658.83420973 H393 (Browse shelf(Opens below)) Available 160773

Includes bibliographical references and index.

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