Consumer behavior : building marketing strategy /
Hawkins, Del I.
Consumer behavior : building marketing strategy / Delbert I. Hawkins, David L. Mothersbaugh, Roger J. Best. - 10th ed. - Boston : McGraw-Hill/Irwin, c2007. - xxiv, 790 p. : col. ill. , ; 27 cm. 1 CD-ROM (4 3/4 in.)
Includes bibliographical references and index.
0073101370 (book : alk. paper) 0073261548 (book & CD-ROM) 9780073101378
2005054357
Mothersbaugh, David L.
Best, Roger J.
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--Unitech States--Case studies.
HF5415.33.U6 / H38 2007
658.83420973 / H393
Consumer behavior : building marketing strategy / Delbert I. Hawkins, David L. Mothersbaugh, Roger J. Best. - 10th ed. - Boston : McGraw-Hill/Irwin, c2007. - xxiv, 790 p. : col. ill. , ; 27 cm. 1 CD-ROM (4 3/4 in.)
Includes bibliographical references and index.
0073101370 (book : alk. paper) 0073261548 (book & CD-ROM) 9780073101378
2005054357
Mothersbaugh, David L.
Best, Roger J.
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--Unitech States--Case studies.
HF5415.33.U6 / H38 2007
658.83420973 / H393