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Consumer behavior and marketing action / Henry Assael.

By: Material type: TextTextPublication details: Boston : PWS-KENT Pub., 1992.Edition: 4th edDescription: xx, 748 p. : ill. (some col.)ISBN:
  • 0534925529
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Item type Current library Collection Call number Status Date due Barcode
Books Books Matheson Library 658.8342 A844 (Browse shelf(Opens below)) Available 103647
Books Books Matheson Library Main Collection Main Collection 658.8342 A844 (Browse shelf(Opens below)) Available 121649

Recommended text : BA233 (Business Studies)

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