Consumer behavior and marketing action / (Record no. 72780)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00618nam a2200217 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00222119 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PWmBRO |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240602103246.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 940922s1992 maua b 00110 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0534925529 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Assael, Henry. |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer behavior and marketing action / |
| Statement of responsibility, etc. | Henry Assael. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | PWS-KENT Pub., |
| Date of publication, distribution, etc. | 1992. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 748 p. : |
| Other physical details | ill. (some col.) |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | Recommended text : BA233 (Business Studies) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Motivational research (Marketing) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Collection |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Matheson Library | Matheson Library | 02.06.2024 | 658.8342 A844 | 103647 | 27.03.2018 | 27.03.2018 | Books | |||||||
| Matheson Library | Matheson Library | Main Collection | 02.06.2024 | 658.8342 A844 | 121649 | 27.03.2018 | 27.03.2018 | Books | Main Collection |