Matheson Library
Empowering Knowledge, Inspiring Discovery

Applications of the sciences in marketing management / Edited by Frank M. Bass, Charles W. King, Edgar A. Pessemier.

Contributor(s): Material type: TextTextPublication details: New York : Wiley, 1968.Description: xiv, 456 p. : illSubject(s):
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Item type Current library Collection Call number Status Date due Barcode
Books Books Matheson Library Main Collection Main Collection 658.8 A652 (Browse shelf(Opens below)) 127 108565

"[Papers] presented ... at a symposium held at the Herman C, Krannert Graduate School of Industrial Administration, Purdue University, in July 1966."

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