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Marketing : basic concepts and decisions / William M. Pride, O.C. Ferrell.

By:

Pride, William M

Contributor(s):

Ferrell, O. C

Material type: Text

Text

TextPublication details: Boston : Houghton Mifflin, c1985.Edition: 4th edDescription: xxix, 752 p. : ill. (some col.)ISBN:

0395357098

Subject(s):

Marketing

DDC classification:

658.8�19

LOC classification:

HF5415 .P658 1985

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Matheson Library	658.8 P947m (Browse shelf(Opens below))	Available		068626

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