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Big business blunders : mistakes in multinational marketing / David A. Ricks.

By:

Ricks, David A

Material type: Text

Text

TextSeries: Irwin series in marketingPublication details: Homewood, Ill. : Dow Jones-Irwin, 1983.Description: x, 158 p. : illISBN:

0256028508 (pbk.)

Subject(s):

DDC classification:

658.8/48�19

LOC classification:

HF1009.5 .R49 1983

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Holdings ( 1 )
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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Matheson Library Main Collection	Main Collection	658.848 R539b (Browse shelf(Opens below))	Available		059649

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