Basic marketing : a managerial approach / E. Jerome McCarthy.
Material type: TextPublication details: Homewood, Ill: R. D. Irwin, 1978.Edition: 6th edDescription: xix, 767 p. : ill ; 24 cmSubject(s): DDC classification:- 658.8
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Matheson Library | 658.8 M123b 1978 (Browse shelf(Opens below)) | Available | 042131 | ||
Books | Matheson Library | 658.8 M123b 1978 (Browse shelf(Opens below)) | Available | 028375 |
Includes bibliographical references and indexes.
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