000 | 00645nam a2200205 a 4500 | ||
---|---|---|---|
005 | 20240602094643.0 | ||
008 | 030409s19uu xx 00 eng d | ||
020 | _a8178085860 | ||
100 | _aKeegan, Warren J. | ||
245 | 0 |
_aGlobal marketing management / _cWarren J. Keegan. |
|
250 | _a7th ed. | ||
260 |
_aDelhi : _bPearson Education (Singapore), _cc2002. |
||
300 | _axxv, 617 p. | ||
440 | _aThe Pearson Education international series in marketing | ||
650 |
_aMarketing _xManagement. |
||
650 |
_aExport marketing _xManagement. |
||
650 | _aInternational business enterprises. | ||
650 | _aInternational trade. | ||
942 |
_2ddc _cBK |
||
999 |
_c920 _d920 |