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_aMalhotra, Naresh. _93803 |
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_aMarketing research : _ban applied orientation / _cNaresh K. Malhotra ... [et al.]. |
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_aFrenchs Forest, NSW : _bPearson Education Australia, _c2002. |
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_axxiv, 824 p. : _bill. ; |
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| 504 | _aIncludes index. | ||
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_aMarketing research. _93029 |
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_aMarketing research _xMethodology. _93804 |
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