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| 100 | 1 | 0 |
_aTellis, Gerard J. _93790 |
| 245 | 1 | 0 |
_aAdvertising and sales promotion strategy / _cGerard J. Tallis. |
| 260 | 0 |
_aReading, MA : _bAddison Wesley, _cc1998. |
|
| 300 |
_axvii, 483 p. : _bill. ; _c26 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 526 | _aRecommended text for BA236 (Business Studies). | ||
| 650 | 0 |
_aAdvertising. _93791 |
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| 650 |
_aSales promotion. _93792 |
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| 650 |
_aMarketing _xManagement. _9579 |
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| 942 |
_2ddc _cBK |
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