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_c899 _d899 |
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| 001 | 00898996 | ||
| 003 | PUMLC | ||
| 005 | 20240602094643.0 | ||
| 008 | 880728s1989 njua b 00010 eng | ||
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| 040 | _dPUMLC | ||
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| 100 | 1 | 0 |
_aQuelch, John A. _93787 |
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_aSales promotion management / _cJohn A. Quelch. |
| 260 | 0 |
_aEnglewood Cliffs, N.J. : _bPrentice Hall, _cc1989. |
|
| 300 |
_axi, 350 p. : _bill. |
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| 440 | 4 |
_aThe Prentice Hall series in marketing. _9693 |
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| 650 | 0 |
_aSales management _xCase studies. _93788 |
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| 650 | 0 |
_aSales promotion _xCase studies. _93789 |
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_2ddc _cBK |
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