000 00735nam a2200241 a 4500
999 _c898
_d898
003 PUMLC
005 20240602094643.0
008 041006s19uu xx 00 eng d
020 _a0724808132
040 _dPUMLC
082 _222
_a658.800994
_bM345
245 0 0 _aMarketing /
_cPhilip Kotler ... [et al.].
250 _aAustralia & New Zealand ed. 3
260 _aNew York :
_bPrentice Hall,
_c1994.
300 _axxv, 820 p. :
_bill. ;
_c25 cm.
500 _aIncludes index.
526 _aRecommended text: BA231 (Business Studies).
650 _aMarketing
_zAustralia
_xManagement.
_93785
650 4 _aMarketing
_zNew Zealand
_xManagement.
_93786
650 _aMarketing.
_9601
700 1 0 _aKotler, Philip.
_9600
942 _2ddc
_cBK