000 00689nam a2200229 a 4500
999 _c893
_d893
003 PUMLC
005 20240602094642.0
008 050520s19uu xx 00 eng d
020 _a0074701177 (pbk.)
040 _dPUMLC
082 _222
_a658.8
_bS792
100 1 0 _aStanton, William J.
_93771
245 1 0 _aFundamentals of marketing /
_cWilliam J. Stanton, Kenneth E. Miller, Roger A. Layton.
250 _a3rd Australian ed.
260 0 _aSydney :
_bMcGraw-Hill Book,
_c[c1994].
300 _axi, 771 p. :
_cill.
650 _aMarketing.
_9601
650 _aMarketing
_xCase studies.
_93772
700 1 0 _aMiller, Kenneth E.
_93773
700 1 0 _aLayton, Roger A.
_93774
942 _2ddc
_cBK