000 00578nam a2200205 a 4500
999 _c891
_d891
003 PUMLC
005 20240602094642.0
008 041006s19uu xx 00 eng d
020 _a0395854733
040 _dPUMLC
082 _222
_a658.8
_bP947
100 _aPride, William M.
_93767
245 0 _aMarketing :
_bconcepts and strategies /
_c[by] William M. Pride [and] O.C. Ferrell.
250 _a10th ed.
260 _aBoston :
_bHoughton Mifflin,
_cc1997.
300 _axxxii, 666 p. :
_bill.
650 _aMarketing.
_9601
700 _aFerrell, O. C.
_93768
942 _2ddc
_cBK