000 | 00578nam a2200205 a 4500 | ||
---|---|---|---|
999 |
_c891 _d891 |
||
003 | PUMLC | ||
005 | 20240602094642.0 | ||
008 | 041006s19uu xx 00 eng d | ||
020 | _a0395854733 | ||
040 | _dPUMLC | ||
082 |
_222 _a658.8 _bP947 |
||
100 |
_aPride, William M. _93767 |
||
245 | 0 |
_aMarketing : _bconcepts and strategies / _c[by] William M. Pride [and] O.C. Ferrell. |
|
250 | _a10th ed. | ||
260 |
_aBoston : _bHoughton Mifflin, _cc1997. |
||
300 |
_axxxii, 666 p. : _bill. |
||
650 |
_aMarketing. _9601 |
||
700 |
_aFerrell, O. C. _93768 |
||
942 |
_2ddc _cBK |